Nike's Momofuku sneakers were released yesterday and the sporting giant unrolled a new way to purchase the shoes for the release.
Those looking to pick up a pair of these exclusive shoes will need to download Nike's 'SNKRS' app and take a photo of the menu of David Chang's Fuku East Village restaurant to unlock access to the shoes. The photo of the menu or poster located outside of the restaurant will unlock access to the sneakers and fans will be able to make the purchase. Nike's Momofuku sneakers are a high-top denim style and feature Momofuku's signature 'Lucky Peach' embroidered on the heel. Each pair comes in a custom box and includes a Momofuku tote bag.
Nike has been experimenting with various payment methods lately. This collaborative payment method benefits both parties as the limited access to the shoes generates hype around the product.