Nike's Momofuku sneakers were released yesterday and the sporting giant unrolled a new way to purchase the shoes for the release.
Those looking to pick up a pair of these exclusive shoes will need to download Nike's 'SNKRS' app and take a photo of the menu of David Chang's Fuku East Village restaurant to unlock access to the shoes. The photo of the menu or poster located outside of the restaurant will unlock access to the sneakers and fans will be able to make the purchase. Nike's Momofuku sneakers are a high-top denim style and feature Momofuku's signature 'Lucky Peach' embroidered on the heel. Each pair comes in a custom box and includes a Momofuku tote bag.
Nike has been experimenting with various payment methods lately. This collaborative payment method benefits both parties as the limited access to the shoes generates hype around the product.
What's Driving This Trend
- Collaborative Payment Methods
- Nike's use of a collaborative payment method with restaurants creates excitement and exclusivity around their products.
- App-based Purchasing
- Nike's requirement to download and use the 'SNKRS' app for shoe purchases opens up opportunities for other businesses to create similar app-based purchasing experiences.
- Limited Edition Sneaker Releases
- Nike's strategy of releasing limited edition sneakers through unique methods presents opportunities for other brands to create exclusive, limited edition products.
Who This Affects Most
- Athletic Footwear
- The use of a collaborative payment method in the athletic footwear industry can create excitement and hype around limited edition releases to increase sales and brand visibility.
- Mobile App Development
- The success of Nike's 'SNKRS' app in facilitating exclusive purchases demonstrates the potential for growth in the mobile app development industry, particularly for retail and fashion brands.
- Food and Beverage
- The collaboration between Nike and Momofuku restaurant highlights the potential for partnerships between food and beverage businesses and fashion brands, creating unique purchasing experiences for customers.
