You Can Buy a Latte and Rent a Car at Toyota's 'Drive to Go' Concept Space

 - Nov 3, 2017
References: drivetogo.jp & psfk
In a marketing attempt to encourage millennials to connect with its brand, Toyota Japan has introduced 'Drive To Go,' which serves as a cafe, and a car rental dealership.

The Drive To Go concept was launched in Nagoya, near a university that's frequented by the target market of young people in their early to mid 20s. The interior of the space, offers a relaxing and modern place for the students to meet or study, serving sandwiches, salads, snacks and a variety of coffee and tea offerings. The brand hopes that the positive experience will encourage the guests to utilize the convenient car rental service, which enables guests to rent one of five car models, for just $10 an hour.