In celebration of McDonald's Big Mac turning 50 as of this year, Brazilian agency DPZ&T created a limited-edition anniversary can for the fast food brand.
The special-edition Coca-Cola can introduces a "a mashup of two great icons," according to Rafael Urenha, chief creative officer for DPZ&T, which boasts a vibrant design inspired by the many layers of the burger. The stylish soda can boasts a modern representation of the burger, including blocks of color that represent the key components of a Big Mac, such as its double patties, lettuce, cheese, pickles and sesame seed bun.
A limited number of the special anniversary cans will be made available to fans, but only influencers and superfans in South America will be eligible.
What's Driving This Trend
- Limited-edition Packaging
- Brands can create special anniversary or commemorative packaging to engage with their fans and create a sense of exclusivity.
- Iconic Mashup
- Combining iconic elements or brands can create a unique and attention-grabbing product that appeals to consumers' sense of nostalgia and novelty.
- Visual Representation
- Using visual design elements that represent the key components or characteristics of a product can enhance brand recognition and storytelling through packaging.
Who This Affects Most
- Food and Beverage
- The food and beverage industry can use limited-edition packaging and collaborations to create buzz, generate excitement, and engage with their customers.
- Marketing and Advertising
- Agencies and marketers can explore creative ways to visually represent brands and products through packaging, allowing for brand storytelling and differentiation.
- Fast Food Chains
- Fast food chains can leverage iconic symbols and collaborations in their packaging strategies to celebrate milestones, boost brand loyalty, and drive sales.
