Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,503 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,503 cutting edge ideas.

In-Game Burger-Ordering Services

Burger King's #BurgerClan Helps eSports Players Place Orders

— September 13, 2017 — Tech
Both amateur video game players and professional eSports athletes can attest that even a few precious moments spent away from one's keyboard while playing a game can be devastating, which is why Burger King launched the #BurgerClan.

The #BurgerClan introduced a group of world-class gamers that appeared in-game and were able to take one's order for Burger King Delivery in Spain for a limited time. With the #BurgerClan, those engaged in multiplayer games online through their PlayStation 4 console had the chance to receive both in-game assistance, as well as a convenient way to place an order for food.

To participate, users were required to register their PSN ID and choose whether they'd like to play games like FIFA ’17 or Call of Duty alongside eSports pros who have been recognized as multiple world champions.
Trend Themes
1. In-game Burger-ordering Services - Burger King's #BurgerClan allows gamers to order food without leaving their game, opening opportunities for other fast food chains to create similar in-game services.
2. Esports Integration in Fast Food - The integration of eSports in fast food promotions, like Burger King's #BurgerClan, presents opportunities for fast food brands to tap into the growing gaming market and target a younger demographic.
3. Convenience in Gaming - The introduction of in-game ordering services by Burger King highlights the demand for convenient options within the gaming industry, providing opportunities for startups to create gaming-related delivery services.
Industry Implications
1. Fast Food - Fast food chains, like Burger King, can benefit from integrating their services into gaming platforms, further reaching their target audience and increasing sales.
2. Esports - The collaboration between Burger King and eSports demonstrates the potential for fast food brands to establish partnerships with gaming communities and capitalize on the growing eSports industry.
3. Gaming Delivery Services - The demand for in-game ordering services creates opportunities for startups to develop specialized delivery services catered to the gaming community, offering convenience and enhancing the gaming experience.
2.6
Score
Popularity
Activity
Freshness