Burger King Rebrands to Burger Queen to Support a Woman's League
Ellen Smith — December 10, 2020 — Marketing
References: stevenagefc & adweek
In an effort to support a relatively unheard of woman's soccer team, Burger King is temporarily rebranding to 'Burger Queen.' The fast food chain is no stranger to obscure social media stunts, often taking big risks to engage its consumers. Its latest endorsement of the Stevenage Football Club -- a fourth tier league in the English Soccer League -- is doing exactly that, while making a statement for gender equality.
In doing this stunt, Burger King is sponsoring Stevenage FC women’s team under the same terms and conditions as the men's team, standing up against sexism in the sports league. To promote this sponsorship, Burger King temporarily rebranded its logo, and dropped an inspiring ad spot detailing the partnership.
Image Credit: Burger King
In doing this stunt, Burger King is sponsoring Stevenage FC women’s team under the same terms and conditions as the men's team, standing up against sexism in the sports league. To promote this sponsorship, Burger King temporarily rebranded its logo, and dropped an inspiring ad spot detailing the partnership.
Image Credit: Burger King
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