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Top 30 Interactive Trends in October

From Emotion-Detecting Apps to 4D Halloween Roller Coasters

— October 29, 2017 — Marketing
Featured in these October 2017 interactive trends are a variety of immersive experiences, events, apps, and product packaging -- all of which aim to ensure that consumers don't forget about the innovation that's being sold to them.

With the remake of Stephen King's 'IT' breaking records in the box office, it's no surprise that fans of the horror are clamoring to experience more, with terrifying haunted houses and eerily realistic VR experiences available to them. The former was limited to those in LA over the age of 18, and allowed participants to explore the abandoned well house that Pennywise dwells in, all while gruesome scenes from the film were reenacted.

Also featured in these October 2017 interactive trends is the 'Coal Comforts' pop-up, an art space that was disguised as a bakery, but intended to bring more awareness to the effects of climate change. As charcoal desserts are a popular commodity among foodies who are looking to spruce up their Instagram pages, the black treats that were promoted drew large crowds. Upon entering the concept space however, participants learned more about the harmful consequences of mining and burning coal.
4.6
Score
Popularity
Activity
Freshness
30
In-Game Burger-Ordering Services
In-Game Burger-Ordering Services
Burger King's #BurgerClan Helps eSports Players Place Orders
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29
VR Horror Experiences
VR Horror Experiences
'IT: FLOAT' is a Frightening Virtual Reality Cinematic Experience
<
28
Mobile Room Makeovers
Mobile Room Makeovers
Lowe's Hacked Instagram Stories by Transforming a Small-Scale Vertical Room
<
27
Virtual City Scavenger Hunts
Virtual City Scavenger Hunts
Volkswagen’s Rule the Road Campaign Engages Instagram Users
<
26
In-Bed Gaming Events
In-Bed Gaming Events
Mattress Brand Casper Partnered with eSports Organization 'Fnatic'
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25
90s Film-Inspired Haunted Houses
90s Film-Inspired Haunted Houses
'The It Experience' Focuses on Stephen King's Evil Clown Creation
<
24
Phoneless Theme Park Promotions
Phoneless Theme Park Promotions
Chessington Gives Theme Park Tickets for Locking Away One's Phone
<
23
Data-Monetizing Pop-Ups
Data-Monetizing Pop-Ups
'The Data Dollar Store' Accepts User Data Instead of Money
<
22
Disposition Test Kits
Disposition Test Kits
Marmite's DNA Testing Kit Determines Whether a Person is a Lover or Hater
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21
Mysterious Halloween Mazes
Mysterious Halloween Mazes
Alton Towers is Set to Debut a Brand New Scare Maze for 2017
<
20
Artist-Run Interfaith Pop-Ups
Artist-Run Interfaith Pop-Ups
Miranda July is Opening a Secondhand Shop in Selfridges
<
19
Spooky Cabaret Shows
Spooky Cabaret Shows
The Ringmaster's Cabaret is the Latest Addition to Six Flags' Fright Fest
<
18
4D Halloween Roller Coasters
4D Halloween Roller Coasters
The Zombies 4D Interactive Dark Ride is a Terrifying Attraction
<
17
Automated Social Marketing Services
Automated Social Marketing Services
Startup Foll. Provides Smart Twitter Automation and Marketing
<
16
Folding Origami Booster Seats
Folding Origami Booster Seats
The Bombol 'Pop-Up Booster' Turns Any Chair into the Perfect Seat
<
15
Toronto Beauty Brand Pop-Ups
Toronto Beauty Brand Pop-Ups
This Limited-Time Glossier Pop-Up Will Be in the West Queen West Area
<
14
Couture E-Commerce Debuts
Couture E-Commerce Debuts
The Givenchy E-Commerce Platform Will Include Fashion Week Livestreams
<
13
Dialect-Accepting Vending Machines
Dialect-Accepting Vending Machines
The Swedish Coca-Cola Vending Machine Takes Language as Payment
<
12
Unconventional Spa Pop-Ups
Unconventional Spa Pop-Ups
The Spa of Unconcsious Desires Will Be Hosted at the Mondrian Hotel
<
11
Coal-Made Dessert Pop-Ups
Coal-Made Dessert Pop-Ups
'Coal Comforts' Seeks to Make a Point About Climate Change
<
10
Online Mattress Pop-Up Spaces
Online Mattress Pop-Up Spaces
Casper Pop-Up Stores Will Be Appearing Throughout the US in 2018
<
9
Edible Vinyl Records
Edible Vinyl Records
'Oreo Vinyl' Aims to Appeal to Young People's Passion for Music
<
8
Spooky Retailer Pop-Ups
Spooky Retailer Pop-Ups
The Macy's Herald Square Activation Featured Halloween-Themed Decor
<
7
Emotion-Detecting Condiment Apps
Emotion-Detecting Condiment Apps
Marmite's TasteFace Uses Facial Recognition to Read Reactions
<
6
Millennial Pink Candle Lines
Millennial Pink Candle Lines
Soohyang's Scented Candles are Available in an All-Pink Iteration
<
5
Airport Lounge VR Trips
Airport Lounge VR Trips
Bacardi and Virgin Atlantic Team Up for VR Experience in Airport Lounge
<
4
Pop-Up Shop Carts
Pop-Up Shop Carts
The Poundshop Cart Can Be Used in Lieu of Store Space
<
3
AR Beer Labels
AR Beer Labels
This Snoqualmie American Pale Ale Boasts an Interactive Label
<
2
Inclusive eCommerce Retail Brands
Inclusive eCommerce Retail Brands
Fashion Retailer Addition Elle Launches a US eCommerce Website
<
1
Futuristic Food Pop-Ups
Futuristic Food Pop-Ups
IKEA's 'Space10' Lab is Opening a Six Day Food Production Pop-Up
<