Hoping to appeal to those who are interested in DIY projects and room makeovers, Lowe's created a fun series of Instagram Stories.
In the true spirit of a home improvement retailer, Lowe's found a way to "hack" Instagram Stories by creating and transforming a vertical room that perfectly fits the dimensions of one's mobile phone. In total, 64 micro-videos were created that could be tapped through quickly, taking up no more than 35 seconds collectively.
Throughout the Instagram Story, from @Loweshomeimprovement, Instagram users were invited to tap to transform the space and then finally, swipe up to find out more details on how they could start similar makeovers of their own at home. This creative campaign from Lowe's was born out of a creative hackathon held by the Facebook Creative Shop.