'IT: FLOAT' is a Frightening Virtual Reality Cinematic Experience

 - Sep 12, 2017
References: itthemovie & geeksofdoom
To promote the launch of Stephen King's 'It,' a new cinematic experience has been launched by the name of 'IT: FLOAT.' As part of the VR film experience, those who are not faint of heart are invited to enter the sewers of Derry, meet Pennywise and true to the title of the film, float.

Those who are looking to experience even more thrills in person may also check out The IT Experience, which takes the form of a haunted house attraction in Los Angeles, California. Since spots for The IT Experience quickly sold out, this VR film offers anyone with access to a virtual reality headset a way to immerse themselves in the terrifying world of Pennywise the Dancing Clown.