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Spooky Retailer Pop-Ups

The Macy's Herald Square Activation Featured Halloween-Themed Decor

— September 7, 2017 — Business
Celebrating the spooky spirit of Halloween, this Macy's Herald Square pop-up opened its doors in NYC last year and was a collaborative effort with home decor brand Grandin Road. Spanning 1,400 square feet, the temporary retail space was filled with 250 products from the brand -- ranging from holiday-specific props and candles, to kitchen essentials with a sophisticated look and feel.

Showcasing Grandin Road's range of home accessories, the pop-up included everything from an eerie dinnerware station to sculptural art work that played with the perception of visitors. While the brand's dinnerware was part of a fully set table, equipped with mannequins and skulls, its entryway featured a spooky yet stylish mannequin who posed with a skeleton dog prop.

Appealing to festive shoppers, the Macy's Herald Square pop-up showcased Grandin Road's versatile decor collection while inspiring home owners with its whimsical set-up.
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