Automated dispensary machines that accept unconventional forms of payment have made huge waves in the advertising industry, including the now iconic passport-accepting Molson Canadian beer fridge, and this world first Coca-Cola vending machine could join these ranks. Described as the first vending machine in the world that takes dialect as payment, the Dialekt-o-maten can read people's voices.
It uses Dejavu Project open source codes as well as unique codes capable of recognizing elements of language including intonation and tempo. The Swedish installation was implemented to support the beverage brand's summer campaign that featured 90 different holiday destinations on its labels. To promote some of the locations based in Sweden, the Coca-Cola vending machine capitalized on the various linguistic dialects spoken in the Scandinavian country.