Ideas
Explore the world's #1 largest database of ideas and innovations, with 475,031 inspiring examples.
Trend Reports
Discover why 1,276 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 305,539 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,276 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 305,539 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,223 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 475,031 cutting edge ideas.

Virtual City Scavenger Hunts

Volkswagen’s Rule the Road Campaign Engages Instagram Users

— September 20, 2017 — Autos
'Rule the Road' is a new Instagram campaign from Volkswagen that challenges users to go on a scavenger hunt in search of the all-new 2018 Tiguan.

The Instagram-based scavenger hunt takes gives users clues to help them search for the vehicle in a virtual concrete jungle. Once it has been located, users are meant to capture a screenshot of their find and submit it for their chance to win a prizes like a 10-day trip to destinations like San Francisco, Miami or New York.

To add an extra challenge for fans, Volkswagen integrated multiple editions of the Volkswagen Tiguan into Rule the Road, but only one of them included in the Google Map-like city map images is the real, new 2018 Tiguan.
Trend Themes
1. Virtual City Scavenger Hunts - Disruptive innovation opportunity: Develop virtual scavenger hunt platforms for other brands to engage with users on social media.
2. Instagram-based Campaigns - Disruptive innovation opportunity: Explore interactive campaigns on Instagram to attract and engage audiences.
3. Augmented Reality Engagement - Disruptive innovation opportunity: Utilize augmented reality technology to create immersive and interactive experiences for users.
Industry Implications
1. Automotive - Disruptive innovation opportunity: Implement virtual scavenger hunt campaigns to generate buzz and increase brand awareness in the automotive industry.
2. Travel and Tourism - Disruptive innovation opportunity: Partner with travel and tourism brands to incorporate virtual scavenger hunts as a unique and engaging way to promote destinations and attract tourists.
3. Advertising and Marketing - Disruptive innovation opportunity: Offer virtual scavenger hunt services as a new form of advertising and marketing strategy for brands to connect with their target audience.
3.8
Score
Popularity
Activity
Freshness