As a fun and family-friendly theme park, Chessington World of Adventures Resort recently gave away free theme park tickets—but only to parents who would agree to lock away their phone for the day.
To challenged its guests to make the most of their visit by spending quality time with their family rather than one's phone, Chessington set up a "No Phone Zone" that promised free entry to those who could set aside their mobile devices for a day during the most recent bank holiday in the UK.
Knowing that many parents love using their phones to capture memories of their kids on rides, Chessington set parents up with disposable cameras to better help them live in the moment, and revisit photos taken at a later time and place.
Phoneless Theme Park Promotions
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