Released ahead of the debut of the brand's first ready-to-wear collection from its new artistic director, the new Givenchy e-commerce website is brought to life with a new campaign
by famed photographer Steven Meisel. The campaign, entitled 'Transformation Seduction,' is also the first campaign under the French fashion house's new artistic director Clare Waight Keller.
The visually enthralling Givenchy e-commerce platform will grant consumers real-time access to fashion week happenings, in addition to features and news bulletins. In order to promote the new website, Givenchy is launching a poster campaign in London, Paris, Milan and New York throughout their respective fashion weeks ahead of the ready-to-wear show set to held on October 1, 2017, in Paris.