Soohyang's Scented Candles are Available in an All-Pink Iteration
Ellen Smith — September 12, 2017 — Art & Design
References: shopandbox & hypebae
Korean lifestyle brand, Soohyang, is offering its popular scented candles in a monochromatic Millennial pink iteration.
Both the wax and the wick of this exclusive line features the subtle pink-hued shade, offering a product that's as functional as it is aesthetically pleasing. Although similar in appearance, the cheery candle collection features 33 different fragrances, offering a unique experience with each individual scent that's offered. In addition to its gorgeous aesthetics, the premium soy candles are made from all-natural ingredients, meaning all of the products are toxin-free and biodegradable.
To celebrate its new branding, Soohyang will be hosting a pop-up shop in Hong Kong, which will feature a unique scent that's exclusive to the hosting city.
Both the wax and the wick of this exclusive line features the subtle pink-hued shade, offering a product that's as functional as it is aesthetically pleasing. Although similar in appearance, the cheery candle collection features 33 different fragrances, offering a unique experience with each individual scent that's offered. In addition to its gorgeous aesthetics, the premium soy candles are made from all-natural ingredients, meaning all of the products are toxin-free and biodegradable.
To celebrate its new branding, Soohyang will be hosting a pop-up shop in Hong Kong, which will feature a unique scent that's exclusive to the hosting city.
Trend Themes
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Monochromatic Pink — Opportunity to create other products with a monochromatic pink aesthetic, appealing to the Millennial demographic.
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Unique Fragrance Experiences — Opportunity to develop scented products that offer a wide range of distinct fragrances for a personalized experience.
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Toxin-free Products — Opportunity to create all-natural, biodegradable products that appeal to eco-conscious consumers.
Industry Implications
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Lifestyle Branding — Opportunity for lifestyle brands to explore monochromatic color schemes, creating visually appealing products and experiences.
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Home Fragrance — Opportunity for the home fragrance industry to expand their product offerings to include unique fragrance experiences with high-quality, all-natural ingredients.
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Pop-up Retail — Opportunity to capitalize on the trend of pop-up shops to create exclusive experiences and generate buzz around new products or brand identities.
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