Popular fast-food restaurant KFC launches a marketing campaign, promoting its eSports Performance Burger. The initiative is launched in collaboration with gaming and eSports agency Kairos eSports, following a recent deal renew between the two companies. The marketing tactic involves a mockumentary, calling attention to KFC's plant-based burger and targeting gaming and eSports audiences.
Josh Benge, Brand Engagement Manager at KFC, shares about the collaboration “It’s been amazing to see the reception of our new Esports Performance Burger and know that it’s unlocking the potential of our customers and taking their gaming to the next level. We can’t wait to see elite-level gamers taking to servers the world over and showing off the potential of plant-based performance.”
Image Credit: KFC
Key Themes Behind This Trend
- Plant-based Fast Food
- Disruptive innovation opportunity: Develop plant-based menu options targeted specifically at gamers and eSports audiences.
- Esports Marketing
- Disruptive innovation opportunity: Create marketing strategies and campaigns that specifically target gamers and eSports communities.
- Mockumentary Advertising
- Disruptive innovation opportunity: Produce mockumentary-style content to engage and entertain audiences within the gaming and eSports industry.
Where This Applies
- Fast Food
- Disruptive innovation opportunity: Incorporate plant-based options into fast food menus to cater to the growing demand for healthier and sustainable food choices.
- Gaming and Esports
- Disruptive innovation opportunity: Develop specialized products and services catering to the unique needs and interests of gamers and eSports enthusiasts.
- Advertising and Marketing
- Disruptive innovation opportunity: Explore unconventional advertising methods, such as mockumentaries, to captivate and engage target audiences in new and creative ways.
