Popular fast-food restaurant KFC launches a marketing campaign, promoting its eSports Performance Burger. The initiative is launched in collaboration with gaming and eSports agency Kairos eSports, following a recent deal renew between the two companies. The marketing tactic involves a mockumentary, calling attention to KFC's plant-based burger and targeting gaming and eSports audiences.
Josh Benge, Brand Engagement Manager at KFC, shares about the collaboration “It’s been amazing to see the reception of our new Esports Performance Burger and know that it’s unlocking the potential of our customers and taking their gaming to the next level. We can’t wait to see elite-level gamers taking to servers the world over and showing off the potential of plant-based performance.”
Image Credit: KFC