October 2017 games trends reveal more intimate gaming practices, as well as games that are endorsed by well known institutions and celebrities.
With eSports now being an industry in its own right, the mattress brand Casper wanted to get in on the action by offering an in-bed gaming event. It did so in a partnership with the eSports organization Fnatic, and allowed professional gamers an even more relaxing way to play than they are accustomed to.
In recent years, the comedian Kevin Hart has been dominating the movie industry and he can now be seen in the mobile strategy game Gold Ambush – a partnership he got involved with because of his children's love for the game.
SCORE
4.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 57%
Activity 57%
Freshness 8%
