As a continuation of its 'Love Has No Labels' campaign, Ad Council is challenging PAX West attendees this year to collect virtual cards that feature real advocates for diversity reimagined as superheroes.
At the gaming convention, attendees will have the chance to play a geolocation game named 'The League of Extraordinary Humans,' which features activists, LGBTQ figures and more. Some of the real-world heroes that are featured as part of the game include transgender advocate Jazz Jennings and the Marley Diaz, 12-year-old maker of #1000BlackGirlBooks, aiming to create a safe and inclusive space for all gamers.
To play at PAX West, gamers will have the chance to interact with on-site beacons to unlock images of the heroes, as well as their origin stories.
Collectible Advocacy Cards
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Superhero Cosmetics Collections
Adult Cartoon-Themed Sneakers
Image-Sharing Equality Ads
Limited Edition Superhero Skincare