NikeConnect is a new app introduced by the lifestyle brand that's activated by tapping a smartphone against Nike's new NBA Connected Jerseys.
The exclusive app enables users to access "pre-game arrival footage, highlight reels of your team and interviews 30 minutes after every game." The app's content is specifically curated to appeal to fans of individual teams, meaning that content will differ from jersey to jersey. To access the app, users simply tap their smart device against the jersey's tag, which is embedded with a hidden NFC chip.
The announcement of these connected jerseys was made at a Los Angeles event, which featured representation from players of all 30 NBA teams. The announcement serves as an example of the innovation Nike, the apparel provider of the NBA, will be implementing this upcoming season.