NikeConnect is a new app introduced by the lifestyle brand that's activated by tapping a smartphone against Nike's new NBA Connected Jerseys.
The exclusive app enables users to access "pre-game arrival footage, highlight reels of your team and interviews 30 minutes after every game." The app's content is specifically curated to appeal to fans of individual teams, meaning that content will differ from jersey to jersey. To access the app, users simply tap their smart device against the jersey's tag, which is embedded with a hidden NFC chip.
The announcement of these connected jerseys was made at a Los Angeles event, which featured representation from players of all 30 NBA teams. The announcement serves as an example of the innovation Nike, the apparel provider of the NBA, will be implementing this upcoming season.
What's Driving This Trend
- App-connected Jerseys
- Disruptive innovation opportunity: Brands can explore the integration of technology and apparel to create interactive and personalized experiences for consumers.
- Nikeconnect App
- Disruptive innovation opportunity: Companies can develop apps that connect with physical products to deliver exclusive content and enhance user engagement.
- NFC Technology
- Disruptive innovation opportunity: Businesses can explore the use of NFC technology to enable seamless interactions between physical objects and digital devices.
Who This Affects Most
- Sports Apparel
- Disruptive innovation opportunity: Manufacturers can incorporate technology into sports apparel to provide additional functionalities and enhance user experiences.
- Digital Content
- Disruptive innovation opportunity: Content creators can develop personalized and location-based digital content to engage specific target audiences.
- Mobile Technology
- Disruptive innovation opportunity: Mobile device manufacturers and service providers can leverage NFC technology to enable a variety of convenient and secure interactions with physical objects.
