Ideas
Explore the world's #1 largest database of ideas and innovations, with 474,209 inspiring examples.
Trend Reports
Discover why 1,274 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 308,930 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,274 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 308,930 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,220 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 474,209 cutting edge ideas.

Celebratory Beer Cups

Bud Light's Light-Up Beer Glass Celebrates NFL Team Touchdowns

— September 13, 2017 — Art & Design
To add even more interest to the NFL season opener game between the New England Patriots and the Kansas City Chiefs, Bud Light launched a novelty light-up beer glass.

The 'Bud Light Touchdown Glass' boasts an embedded LED light at its base, which begins to glow when a certain team scores. Consumers are either able to purchase glasses for different teams or sync a glass that connects with any team via an app. In terms of how these beer glasses are able to work, the LEDs are activated by an in-stadium radio frequency. Alternatively, a Bud Light Touchdown Glass that is purchased online relies on a mobile app to light up accordingly.

So far, Bud Light has rolled out a range of glasses for six football teams and will expand to other teams with enough interest in the Bud Light Touchdown Glass.
Trend Themes
1. Light-up Novelty Glasses - There is an opportunity for bars and sports stadiums to offer customers unique and interactive experiences during live sports events with light-up novelty glasses that illuminate during certain moments in the game.
2. Customizable Team Merchandise - There is an opportunity for companies to create customizable merchandise for sports fans that celebrates their favorite teams and enhances game day experiences.
3. Connected App-enabled Products - There is an opportunity for companies to create connected app-enabled products that enhance consumer experiences through interactive features, such as the ability to sync products with events, games or content.
Industry Implications
1. Bar and Nightclub Industry - Bars and nightclubs can capitalize on this trend by offering customers interactive and unique experiences to enhance their night out at the venue while enjoying live sports games.
2. Sports Merchandise Industry - Sports merchandise companies can offer customizable products that celebrate and enhance game day experiences for fans, which can differentiate them in a crowded market.
3. Consumer Electronics Industry - Consumer electronics companies can create app-enabled products that sync with live events, games or content to provide added layers of interactivity, such as light-up glasses that illuminate during certain moments of the game.
5.5
Score
Popularity
Activity
Freshness