Bud Light's Light-Up Beer Glass Celebrates NFL Team Touchdowns
Laura McQuarrie — September 13, 2017 — Art & Design
References: shopbeergear & psfk
To add even more interest to the NFL season opener game between the New England Patriots and the Kansas City Chiefs, Bud Light launched a novelty light-up beer glass.
The 'Bud Light Touchdown Glass' boasts an embedded LED light at its base, which begins to glow when a certain team scores. Consumers are either able to purchase glasses for different teams or sync a glass that connects with any team via an app. In terms of how these beer glasses are able to work, the LEDs are activated by an in-stadium radio frequency. Alternatively, a Bud Light Touchdown Glass that is purchased online relies on a mobile app to light up accordingly.
So far, Bud Light has rolled out a range of glasses for six football teams and will expand to other teams with enough interest in the Bud Light Touchdown Glass.
The 'Bud Light Touchdown Glass' boasts an embedded LED light at its base, which begins to glow when a certain team scores. Consumers are either able to purchase glasses for different teams or sync a glass that connects with any team via an app. In terms of how these beer glasses are able to work, the LEDs are activated by an in-stadium radio frequency. Alternatively, a Bud Light Touchdown Glass that is purchased online relies on a mobile app to light up accordingly.
So far, Bud Light has rolled out a range of glasses for six football teams and will expand to other teams with enough interest in the Bud Light Touchdown Glass.
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