To add even more interest to the NFL season opener game between the New England Patriots and the Kansas City Chiefs, Bud Light launched a novelty light-up beer glass.
The 'Bud Light Touchdown Glass' boasts an embedded LED light at its base, which begins to glow when a certain team scores. Consumers are either able to purchase glasses for different teams or sync a glass that connects with any team via an app. In terms of how these beer glasses are able to work, the LEDs are activated by an in-stadium radio frequency. Alternatively, a Bud Light Touchdown Glass that is purchased online relies on a mobile app to light up accordingly.
So far, Bud Light has rolled out a range of glasses for six football teams and will expand to other teams with enough interest in the Bud Light Touchdown Glass.
What's Driving This Trend
- Light-up Novelty Glasses
- There is an opportunity for bars and sports stadiums to offer customers unique and interactive experiences during live sports events with light-up novelty glasses that illuminate during certain moments in the game.
- Customizable Team Merchandise
- There is an opportunity for companies to create customizable merchandise for sports fans that celebrates their favorite teams and enhances game day experiences.
- Connected App-enabled Products
- There is an opportunity for companies to create connected app-enabled products that enhance consumer experiences through interactive features, such as the ability to sync products with events, games or content.
Who This Affects Most
- Bar and Nightclub Industry
- Bars and nightclubs can capitalize on this trend by offering customers interactive and unique experiences to enhance their night out at the venue while enjoying live sports games.
- Sports Merchandise Industry
- Sports merchandise companies can offer customizable products that celebrate and enhance game day experiences for fans, which can differentiate them in a crowded market.
- Consumer Electronics Industry
- Consumer electronics companies can create app-enabled products that sync with live events, games or content to provide added layers of interactivity, such as light-up glasses that illuminate during certain moments of the game.
