With the release of Apple's developer tool ARKit, a number of innovative augmented reality mobile games and apps have been released, including 'IKEA Place.'
IKEA Place makes it possible to virtually place products from the furniture retailer inside of one's home environment after scanning an area. As such, the app makes it possible to take out the work of measuring one's space to figure out if a desired design will potentially fit in terms of both looks and measurements.
While there are many AR furniture apps that have been released over time, this one offers a comprehensive look at IKEA's product range, including everything from sofas and rugs to lamps. All items placed within the app are 3D and true to scale, making it a useful tool for iPhone users on iOS 11.
Key Themes Behind This Trend
- Augmented Reality Furniture
- The rise of ARKit and furniture-previewing apps like 'IKEA Place' allow for immersive and interactive virtual furniture placement.
- Comprehensive Product Visualization
- Apps such as 'IKEA Place' offer consumers a comprehensive and accurate visualization of products, making it easier to make informed purchasing decisions.
- Elimination of Measuring and Sizing
- Furniture-previewing apps such as 'IKEA Place' eliminate the need for measuring and sizing a space, enabling quicker and more efficient design decisions.
Where This Applies
- Furniture Retail
- Furniture retailers should leverage comprehensive AR furniture apps such as 'IKEA Place' to improve the customer shopping experience and simplify the purchasing process.
- Interior Design
- Interior designers could leverage furniture-previewing apps such as 'IKEA Place' to offer clients a more immersive and interactive design experience.
- Mobile App Development
- With the rise of AR technology, mobile app developers should focus on creating innovative and accurate AR experiences for consumers.
