Friends aren't always around to help with the tough decisions in life — things like whether to wear heels or flats, or whether to watch the newest season of Game of Thrones — so the Deemr app gives people the chance to harness the opinions of the internet at large. The app encourages users to ask for advice on decisions, and it lets other users on the network submit honest opinions about the question at hand.
Decisions posed in Deemr, which are labelled 'deems', get set for a limited period of time. Once the deadline has passed, the deem disappears forever. This encourages users to ask questions freely, since there's no consequences for asking something silly. Conversely, the framed, binary responses get submitted anonymously, so entering one's input is a pressure-free ask.
What's Driving This Trend
- Crowdsourcing Decision-making
- Apps like Deemr provide an opportunity to disrupt decision-making by tapping into the wisdom of crowds for personal choices.
- Anonymity-based Feedback
- Apps like Deemr are innovating by providing the opportunity to receive anonymous, honest feedback.
- Temporary Micro-surveys
- Temporary decision-making surveys, like those offered by Deemr, offer innovation opportunities by encouraging spur-of-the-moment sharing and insights.
Who This Affects Most
- Social Media
- Crowdsourced decision-making apps offer a disruptive innovation opportunity for social media platforms to expand their function beyond sharing content and connecting people.
- E-commerce
- Crowdsourced decision-making apps offer a disruptive innovation opportunity for e-commerce platforms to improve the customer experience by providing superior decision-making support.
- Market Research
- Crowdsourced decision-making apps offer a disruptive innovation opportunity for market research, providing real-time data and feedback from a larger pool of respondents.
