Value-Focused Social Apps

The 'Serendip' app is a social networking solution for those who are looking to make friends who share the same values and common interests in order to forge long-lasting relationships. The app works by having users take a quiz before being presented with a number of matches that they are likely to get along with. Users can then ask their matches poignant questions to skip small talk and fast track to conversations that friends might have deep into their relationship.

The 'Serendip' app speaks to adult consumers who are looking for a better way to make friends that are more in line with their values and who will help them continue to grow by supporting their interests.