McDonald's partnered up with G-SHOCK and New Era for a fast food capsule that celebrates the release of its first Big Mac 50 years ago. Consisting of a watch, a tin and a hat, the products all have strong references to the famed McDonald's favorite.
The ultra-adorable burger-shaped tin contains a G-SHOCK watch that boasts a thematically appropriated burger-illustrated strap. The second piece in the fast food capsule is a New Era co-branded anniversary cap with an intricately embroidered "BM 50th" burger logo on the side. Finally, McDonald's tops up the fast food capsule with the release of its famed Big Mac burger sauce.
The collection is a Japan-exclusive and will be available at retailer Ratuken.
Celebratory Fast Food Capsules
More Stats +/-
Mood-Altering Illustrated Campaigns
Grease-Resistant Burger Jackets
Dessert-Infused QSR Coffees
Fast Food Wagyu Burgers
Premium Breakfast Sandwich Promotions
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.