McDonald's partnered up with G-SHOCK and New Era for a fast food capsule that celebrates the release of its first Big Mac 50 years ago. Consisting of a watch, a tin and a hat, the products all have strong references to the famed McDonald's favorite.
The ultra-adorable burger-shaped tin contains a G-SHOCK watch that boasts a thematically appropriated burger-illustrated strap. The second piece in the fast food capsule is a New Era co-branded anniversary cap with an intricately embroidered "BM 50th" burger logo on the side. Finally, McDonald's tops up the fast food capsule with the release of its famed Big Mac burger sauce.
The collection is a Japan-exclusive and will be available at retailer Ratuken.