In Canada, McDonald's newest Happy Meal promotion seeks to engage children with more than just toys.
Normally, Happy Meals accompany a toy of the child's choice – with various brands and companies partnering with McDonald's in order to promote their own services and products. The newest Happy Meal promotion in Canada is taking a slightly different route, as it allows children to choose between a book or a toy with their purchase. The promotion comes as a result of a partnership between Kids Can Press and the fast food giant, and seeks to encourage children's love for reading.
This Happy Meal promotion will likely appease parents, and is particularly effective in reaching those who may otherwise be hesitant to allow their children to eat at McDonald's.