In order to make its Happy Meals more interactive and engaging, McDonald's released 'McPlay,' an app that's full of games and creative activities that are suitable for the whole family to play.
The games that are included on the app allow kids to learn more about different subjects while being entertained by the interactive components that are required for them to progress through. For example, 'Be an Inventor' prompts kids to conduct experiments and fix different parts of their creation in order to get the right result. 'Be a Musician' works similarly, but instead allows kids to compose songs that they can then share.
In addition, McPlay has a toy scanner for Happy Meals, which allows kids to interact with their favorite characters within the app.
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