McDonald's new billboards are hoping to make a driver's commute a little more enjoyable, through implementing traffic-dependent ads, which appear on the highway during peak hours.
During high traffic hours, the ads feature the instantly recognizable golden arches and read "Stuck in a jam? There's a light at the end of the tunnel." During times of the day when the roadway is clear, the billboards present mouth-watering images of the chain's food products. The traffic-dependent billboards hope to encourage highway drivers to grab a quick bite at one of the fast food chain's, making the long commute home a little easier.
The highway billboard ads are currently running in 10 cities across the United Kingdom.