McDonald's Super Bowl ad Celebrates Drive-Thru Customers
Ellen Smith — February 4, 2021 — Marketing
This year, McDonald's Super Bowl ad will air prior to the coin toss. Drive-thrus have played a major role in helping to keep people fed throughout the pandemic, and the fast food joint is celebrating that in this 30-second ad spot.
The commercial features a sequence of in-car sing-alongs that most consumers have taken part in. Whether its a throwback, a top 40s pop hit or a guilty pleasure classic, McDonald's drive-thru employees have heard customers listening to it all. In the ad, various cars filled with singing people gleefully pull up blasting a tune, prior to placing an order. As the ad closes, the test "Thank you for driving through" populates across the screen.
Image Credit: McDonald's
The commercial features a sequence of in-car sing-alongs that most consumers have taken part in. Whether its a throwback, a top 40s pop hit or a guilty pleasure classic, McDonald's drive-thru employees have heard customers listening to it all. In the ad, various cars filled with singing people gleefully pull up blasting a tune, prior to placing an order. As the ad closes, the test "Thank you for driving through" populates across the screen.
Image Credit: McDonald's
Trend Themes
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Drive-thru Innovation — Drive-thru technology that personalizes customers' experiences by leveraging their favorite music or radio stations can increase customer loyalty.
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Celebrating Essential Workers — Celebrating the efforts of essential workers like drive-thru employees can enhance brand image and attract new customers who value companies that prioritize their workers.
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Pandemic-driven Marketing — Marketing messages that acknowledge the challenges and hardships of the pandemic while offering hope and a sense of togetherness can resonate with consumers and promote brand loyalty.
Industry Implications
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Fast Food Industry — Fast food companies that adapt to the pandemic and celebrate drive-thru employees can connect with consumers and increase customer loyalty.
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Marketing Industry — Marketing agencies that promote messages of hope and togetherness amid the pandemic can solidify their clients' brand image and attract new customers.
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Music Industry — Music companies that partner with fast food chains to personalize music experiences for drive-thru customers can increase brand awareness and customer engagement.
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