This year, McDonald's Super Bowl ad will air prior to the coin toss. Drive-thrus have played a major role in helping to keep people fed throughout the pandemic, and the fast food joint is celebrating that in this 30-second ad spot.
The commercial features a sequence of in-car sing-alongs that most consumers have taken part in. Whether its a throwback, a top 40s pop hit or a guilty pleasure classic, McDonald's drive-thru employees have heard customers listening to it all. In the ad, various cars filled with singing people gleefully pull up blasting a tune, prior to placing an order. As the ad closes, the test "Thank you for driving through" populates across the screen.
Image Credit: McDonald's
What Makes This Trend Stand Out
- Drive-thru Innovation
- Drive-thru technology that personalizes customers' experiences by leveraging their favorite music or radio stations can increase customer loyalty.
- Celebrating Essential Workers
- Celebrating the efforts of essential workers like drive-thru employees can enhance brand image and attract new customers who value companies that prioritize their workers.
- Pandemic-driven Marketing
- Marketing messages that acknowledge the challenges and hardships of the pandemic while offering hope and a sense of togetherness can resonate with consumers and promote brand loyalty.
Sectors Adopting This
- Fast Food Industry
- Fast food companies that adapt to the pandemic and celebrate drive-thru employees can connect with consumers and increase customer loyalty.
- Marketing Industry
- Marketing agencies that promote messages of hope and togetherness amid the pandemic can solidify their clients' brand image and attract new customers.
- Music Industry
- Music companies that partner with fast food chains to personalize music experiences for drive-thru customers can increase brand awareness and customer engagement.
