Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

White Castle Taps into Gilmarie for an Uplifting Ad Campaign

 - Apr 17, 2018
References: whitecastle & marketingdive
In an attempt to effectively develop a fast food advertisement that is culture-rich and appeals both to Millennial and Gen Z consumers, White Castle partners with up-and-coming Puerto Rican singer and songwriter Gilmarie. In a Hispanic national ad campaign, the fast food establishment promotes its tasty menu, the signature White Castle experience, as well as the pop star's new song 'Make a Bold Move.' Gilmarie's single was released on International Women's Day in support of the empowerment movement and is a great way for White Castle to showcase its advocacy.

The fast food advertisement campaign is fast-paced, uplifting and dancey. Highlighting trends in youth culture like meal sharing, skateboarding and even a short-lived Boomerang effect, White Castle is able to produce a youthful, cheerful and diverse spirit for the Hispanic consumer.