In an attempt to effectively develop a fast food advertisement that is culture-rich and appeals both to Millennial and Gen Z consumers, White Castle partners with up-and-coming Puerto Rican singer and songwriter Gilmarie. In a Hispanic national ad campaign, the fast food establishment promotes its tasty menu, the signature White Castle experience, as well as the pop star's new song 'Make a Bold Move.' Gilmarie's single was released on International Women's Day in support of the empowerment movement and is a great way for White Castle to showcase its advocacy.
The fast food advertisement campaign is fast-paced, uplifting and dancey. Highlighting trends in youth culture like meal sharing, skateboarding and even a short-lived Boomerang effect, White Castle is able to produce a youthful, cheerful and diverse spirit for the Hispanic consumer.
Pop-Infused Fast Food Advertisements
More Stats +/-
Celebratory Fast Food Capsules
Breakfast-Themed Milkshake Desserts
Hot Sauce-Branded Meals
Syrup-Filled Breakfast Sandwiches
Cheesy French Onion Burgers
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