In an attempt to effectively develop a fast food advertisement that is culture-rich and appeals both to Millennial and Gen Z consumers, White Castle partners with up-and-coming Puerto Rican singer and songwriter Gilmarie. In a Hispanic national ad campaign, the fast food establishment promotes its tasty menu, the signature White Castle experience, as well as the pop star's new song 'Make a Bold Move.' Gilmarie's single was released on International Women's Day in support of the empowerment movement and is a great way for White Castle to showcase its advocacy.
The fast food advertisement campaign is fast-paced, uplifting and dancey. Highlighting trends in youth culture like meal sharing, skateboarding and even a short-lived Boomerang effect, White Castle is able to produce a youthful, cheerful and diverse spirit for the Hispanic consumer.
Pop-Infused Fast Food Advertisements
More Stats +/-
Celebratory Fast Food Capsules
Breakfast-Themed Milkshake Desserts
Cheesy French Onion Burgers
Cauliflower-Packed Onion Rings
Hot Sauce-Branded Meals
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.