White Castle Just Released the New PUMA x White Castle RS-X sneaker
Katherine Pendrill — March 16, 2022 — Marketing
References: chewboom
You can now wear your love of White Castle proudly with the launch of the new PUMA x White Castle RS-X sneaker.
White Castle recently teamed up with the sneaker and sports brand Puma to create a limited-edition, slider-inspired sneaker. The new kicks feature a subtle nod to the iconic fast food brand with a orange, tan, and brown color palette inspired by White Castle’s famed Cheese Sliders. There are also several other nods to the brand like a pattern of grilled onions on the inner footbed, the brand's logo and the slogan "What you Crave” on the tongue, and even a 5¢ printed near the top lace eyelet (a reference to the cost of a White Castle burger in 1921).
PUMA x White Castle RS-X sneakers are currently available from Puma, Champs Sports, and Foot Locker.
Image Credit: White Castle
White Castle recently teamed up with the sneaker and sports brand Puma to create a limited-edition, slider-inspired sneaker. The new kicks feature a subtle nod to the iconic fast food brand with a orange, tan, and brown color palette inspired by White Castle’s famed Cheese Sliders. There are also several other nods to the brand like a pattern of grilled onions on the inner footbed, the brand's logo and the slogan "What you Crave” on the tongue, and even a 5¢ printed near the top lace eyelet (a reference to the cost of a White Castle burger in 1921).
PUMA x White Castle RS-X sneakers are currently available from Puma, Champs Sports, and Foot Locker.
Image Credit: White Castle
Trend Themes
1. Brand Collaboration Sneakers - Brands from different industries collaborate on limited-edition sneakers for consumers.
2. Fast Food-inspired Fashion - Fast food chains use their brand to promote their products via fashion collaborations.
3. Customized Food Brand Merchandise - Fast food chains offer customized branded merchandise to create a deeper connection with their customers.
Industry Implications
1. Fast Food - Fast food chains collaborate with fashion brands to expand their marketing efforts.
2. Fashion - Fashion brands collaborate with fast food chains to create new and unique products.
3. Food Merchandising - Fast food chains offer branded merchandise to create new revenue streams and deeper connections with customers.
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