To make it easier for Brussels residents to get to the first-ever Burger King restaurant, the chain launched a fast food bus. The free-to-ride 'Whopper Bus' was created in collaboration with transport company De Lijn and offered rides to a Burger King location in the municipality of Auderghem, which is just outside of the heart of the city.
Since the location of the Burger King is slightly out of the way, the bus makes the journey across the city easy. As such the location is humorously being referred to as a "drive-to-store."
Although getting to a destination is often the most exciting part of a highly anticipated trip, the Whopper Bus makes it possible for eager Burger King customers to enjoy the time they spend getting to the eatery as well.
What's Driving This Trend
- Free Transportation Services
- There is an opportunity to innovate new programs for businesses to partner with transportation companies to offer free rides to their locations in exchange for increased foot traffic.
- Drive-to-store Models
- Expanding and integrating drive-to-store models can be a game-changer for similar businesses that are located outside of the city centers and struggle to attract customers.
- Collaborations and Partnerships
- Businesses can collaborate with other service providers to offer unique and differentiated value propositions that stand out in the crowded market-space.
Who This Affects Most
- Fast Food
- Fast food chains can partner with transportation companies to launch free shuttle services to their locations in order to increase foot traffic and promote customer loyalty.
- Transportation
- Transportation companies can help partner with retailers and other service providers to offer transportation services as a value-add to their customers and increase their brand recognition.
- Marketing
- Marketing professionals can help businesses create innovative and attention-grabbing campaigns such as launching fast food buses that make waves and garner attention to expand customer reach.
