To make it easier for Brussels residents to get to the first-ever Burger King restaurant, the chain launched a fast food bus. The free-to-ride 'Whopper Bus' was created in collaboration with transport company De Lijn and offered rides to a Burger King location in the municipality of Auderghem, which is just outside of the heart of the city.
Since the location of the Burger King is slightly out of the way, the bus makes the journey across the city easy. As such the location is humorously being referred to as a "drive-to-store."
Although getting to a destination is often the most exciting part of a highly anticipated trip, the Whopper Bus makes it possible for eager Burger King customers to enjoy the time they spend getting to the eatery as well.