As a sponsor of the Capital Pride Parade, McDonald's will release rainbow fry boxes to celebrate DC Pride.
In support of the LGBTQ community, McDonald's will sell limited edition fry boxes along the route of the DC Capital Pride Parade. These boxes will be available from June 9th to 11th or until supplies last. According to McDonald's representative Cathy Martin, "The rainbow fry boxes are a fun way to show our support of the LGBTQ community using one of McDonald’s most iconic and recognizable items." McDonald's will also have a sponsored float in the parade on June 10th. Many brands have been showing support for LGBTQ rights during Pride Month. McDonald's celebratory rainbow fry boxes make a significant social statement for the LGBTQ community.