Getting fired from a job is among the worst things one can experience over the course of their career, but Burger King is hoping to make it at least a little more palatable with its new #WhopperSeverance campaign. The social media campaign, which focuses on LinkedIn, gives people free Whoppers if they've recently been fired.
The connection for Burger King comes from the preparation technique for its burgers. Whoppers are famously fire-grilled, so the fast food restaurant chain thought to extend the fire metaphor to another area. By posting "I got fired. I want a free Whopper. #WhopperSeverance" on Linked In, users get an email link that lets them apply for their Whopper Severance package.
The campaign is a creative way to make use of the professional networking platform, a space where advertising is typically geared toward career-oriented products and services.