People who are craving a change of scenery and a taste of adventure can find their way to The Cap'n's Quarters for a two-night stay in August that will immerse them in the world of a beloved cereal mascot. The houseboat in Boston helps to paint a picture of where the Cap'n lives when he's not traveling across the seas, including his nautical sense of style and the keepsakes that matter most.
Kristin Kroepfl, Vice President and CMO of Quaker Foods North America, says "We know people are eager for fun experiences this summer, especially after a year and a half of deferred plans. Now that people are starting to return to their normal routines, we want to show up for Crunch fans in a fun way, bringing adventure to the breakfast table and beyond
Why This Trend Is Growing
- Branded Accommodations
- Opportunity to create immersive accommodation experiences around various brand mascots or characters.
- Nostalgic Marketing
- Opportunity to tap into consumers' nostalgia by creating experiences that bring beloved characters to life.
- Adventure Tourism
- Opportunity to attract travelers seeking unique and adventurous experiences through themed accommodations and activities.
Industries Being Reshaped
- Hospitality
- Opportunity for hotels, resorts, and rentals to partner with brands to create immersive accommodations and experiences.
- Food and Beverage
- Opportunity for food and beverage companies to create unique and memorable experiences for customers through brand activations and themed events.
- Entertainment
- Opportunity for entertainment companies to expand their offerings and revenue streams by partnering with hospitality and food and beverage companies to create immersive experiences around their brands and characters.
