If the 2016 World Series wasn't already exciting enough, Taco Bell is giving baseball fans even more incentive to watch the final games.
As part of a partnership with Major League Baseball, Taco Bell will be giving away free Doritos Locos Tacos each time a player -- also known as a 'Taco Hero' -- steals a base. If the base is stolen during Game One or Two, all customers will be able to enjoy a free taco on Wednesday, November 2nd. However if the base is stolen anytime during Games Three through Seven, fans will have to wait until Thursday, November 10th for their complimentary taco.
This year marks the fifth time that Taco Bell has run its 'Steal a Base, Steal a Taco' promotion, demonstrating that baseball and tacos go hand-in-hand.
What Makes This Trend Stand Out
- Food-sports Partnerships
- Exploring partnerships between food chains and sports teams can create unique promotional opportunities.
- Real-time Promotions
- Providing incentives in real-time events such as sports games can increase brand awareness and loyalty.
- Free Products with Purchase
- Offering free products with a purchase can increase customer satisfaction and encourage further purchases.
Sectors Adopting This
- Fast Food Industry
- Fast food restaurants can partner with sports teams to create unique promotions and drive sales.
- Sports Industry
- Sports teams can partner with food chains to provide added value to customers and build brand awareness.
- Retail Industry
- Retail stores can benefit from offering free products with purchase, increasing customer satisfaction and repeat business.
