Even though fans may not be able to attend the NBA playoffs, they can still go big for the finals with Taco Bell's new NBA Playoffs Party Packs.
To make watching the NBA finals at home a little bit more fun, Taco Bell has teamed up with DoorDash to launch new NBA Playoffs Party Packs. These party packs are essentially meal bundles for groups of various sizes, with options for both meat-eaters and vegetarians alike. Some of the tasty options include the $12 Cravings Meal For 2, which features two Beef Soft Tacos, two Crunchwrap Supremes, two Bean Burritos, and two Chips and Nacho Cheese Sauce. For a bigger crowd, there are options like the $25 MVP Meal For 4, which comes with two Chicken Quesadillas, two Crunchwrap Supremes, four Beef Soft Tacos, two Nachos BellGrandes, and two Cinnamon Twists.
The NBA Playoffs Party Packs are available May 22 through May 24, 2021, when you order Taco Bell through DoorDash.
Image Credit: Taco Bell
What's Driving This Trend
- At-home Party Packs
- The trend is towards meal bundles for groups, with options for both meat-eaters and vegetarians alike to enjoy while watching their favorite sport or event at home.
- Food Delivery Partnerships
- Collaboration with food delivery companies like DoorDash is becoming a trend for fast food chains to expand their reach and penetrate digital markets.
- Virtual Fan Experience
- As fans cannot attend sporting events in person, there's a trend to create virtual fan experience at home, with themed food and beverage packages and other interactive elements.
Who This Affects Most
- Fast-food Industry
- Fast-food chains should explore partnerships with food delivery companies as an opportunity for growth and expansion beyond traditional restaurant operations.
- Sports Industry
- Sports organizations, teams or leagues could partner with food & beverage companies to offer virtual fan experiences, with meal bundles, merchandise and interactive digital events.
- Event Planning Industry
- Event planners could seize opportunities to create virtual fan experience packages, with gourmet meal bundles, themed merchandise and interactive digital experiences to watch sports or events at home.
