Just one week ahead of Thanksgiving day, Taco Bell has announced the return of its discounted friendsgiving meal for its loyal subscribers.
If you've been lucky enough to reach the 'FIRE!' tier on Taco Bell's rewards system in the mobile app, then you know just how many benefits come with this achievement. From free food to combo deals, FIRE! members are treated like Taco Bell VIPs.
The Taco Bell friendsgiving meal will be available for order - for free - in an email sent out to FIRE! members on Wednesday the 17th, and the full friendsgiving meal will be delivered right to the doorstep of whoever was lucky enough to order one, as they are in limited supply.
Included in the meal will be 'Cinnabon Delights Candied Yams,' 'Baked Rolls with HOT! Sauce Packet Butter,' 'Green Bean Casserole Supreme,' and 'Build Your Own Dessert Nachos.' These recipes are designed by Taco Bell's head chef, and will be delivered in Taco Bell-branded reusable ceramic cookware.
Image Credit: Taco Bell
What's Driving This Trend
- Discounted Meal Offers
- Offering specially discounted meals as a marketing strategy to reward loyalty.
- Subscription Rewards
- Developing a tiered rewards system to incentivize subscription and increase customer loyalty.
- Branded Food-related Merchandise
- Expanding product offerings to include branded food-related merchandise to create brand buzz and foster brand loyalty.
Who This Affects Most
- Fast Food Industry
- Fast food restaurant chains can offer discounted meals to boost customer retention and increase loyalty among their subscribers.
- Subscription Service Providers
- Subscription services that offer tiered rewards for loyalty can use this strategy of discounted meal offers to incentivize membership at higher reward levels.
- Food and Beverage Retailers
- Food and beverage retailers can consider offering branded cookware and merchandise to create a unique and exclusive shopping experience, encouraging customer loyalty and building brand image.
