Del Taco doesn't serve German food, but that isn't stopping the chain from selecting something called 'Tacoberfest' this October.
A nod to the name of the German festival Oktoberfest, Del Taco's new Tacoberfest celebrates the season with 31 days of deals this October. The promotion will be accessible via the Del Yeah! Rewards App members and each day there will be a different deal available. For instance, on Monday, Oct. 10th, consumers can enjoy a "Free Grilled Chicken Stuffed Quesadilla Taco Guac’d Up with any $3 purchase." Or, every Saturday in October fans can enjoy $2 off 6 Grilled Chicken Tacos. Fans can view the full Tacoberfest calendar online so they can anticipate deals in advance.
Image Credit: Del Taco
Key Themes Behind This Trend
- Mobile Loyalty Programs
- The Del Yeah! Rewards App members will enjoy the promotion for a month; setting up mobile loyalty programs could help other businesses retain their customers.
- Seasonal Promotions
- Creating seasonal promotions such as Tacoberfest could increase businesses’ foot traffic by adding excitement and exclusivity through time-limited deals.
- Deal Personalization
- Customers enjoy personalized deals; companies may create software to personalize deals and recommendations more effectively to increase long-term loyalty.
Where This Applies
- Fast Food
- Fast food chains could create innovative loyalty programs to retain and engage their frequent customers.
- Hospitality
- Hotels and resorts could attract seasonal customers by creating unique promotions during popular events and celebrations using technology like social media and customer feedback tools.
- Retail
- Retail businesses can take advantage of clients' interest in exclusive sales by offering personalized, time-limited deals based on their interests and purchase history through an app or website.
