To celebrate Cinco de Mayo 2017, Tostitos is giving consumers a creative way to personalize their celebrations.
From April 16th through May 6th, Tostitos is giving consumers a chance to create a personalized digital piñata of themselves by visiting Tostitos.com. The piñatas are completely customizable, meaning consumers can choose everything from the clothing to the physical features and expression. Consumers can then share their digital piñata lookalike on social media with the hashtags #TostitosPinataParty and #Sweepstakes to be entered to win a real-life version of their piñata and $1,000. One winner will be awarded every day leading up to Cinnco de Mayo, meaning there are 21 chances for consumers to win.
The digital piñatas promotion gives consumers a fun way to celebrate Cinco de Mayo 2017 by adding a personal touch to a beloved tradition.