This summer, Taco Bell will be unveiling four new concept restaurants in Orange County, California. While still serving Taco Bell's popular Mexican-inspired cuisine, the new restaurants will be specially designed to reflect the community in which they are located.
There are four new concept restaurants in the works, with the first models opening up this summer. The concepts have been dubbed California Sol, Heritage, Modern Explorer and Urban Edge and each has "a different contextual personality." While all locations are still linked by the Taco Bell brand, the restaurants are personalized to reflect the culture of the communities in which they are located. The remodels are part of a larger push by the chain to expand into urban areas by tailoring the customer experience to different neighborhoods.
Taco Bell's new concept restaurants demonstrate how chains can offer a more localized experience that better reflects the needs of the customers being served.