'Reina Rebelde' is the name of a new beauty brand from Regina Merson, who exudes passion and pride for Latin American culture. This makeup brand by Latinas for Latinas is for women want to vibrantly live their lives, all the while celebrating the pride in their heritage and the fierceness of their spirit.
The collection of "beauties" on Reina Rebelde's website shares images and traits of women like artist Frida Kahlo, as well as modern icons who are also unafraid to express themselves with their own ideas of beauty. Among these examples is Lissette M. Rodriguez, who is shown wearing Reina Rebelde eye, lip and cheek products in shades of Oaxaca, Xicana and Coquetta.
The packaging for Reina Rebelde's products is dark and edgy, perfectly capturing the strong and sassy attitudes of its target audience.