In an effort to rebuild its once-strong customer base, Chipotle is launching a new loyalty program called 'Chiptopia Summer Rewards.' Geared towards those who visit the chain several times per month, signing up for the new program gives consumers an opportunity to score their next burrito for free.
Chiptopia Summer Rewards is a limited-time loyalty program that will only be available for the months of July, August and September. To sign up for the loyalty program, customers need to pick up a Chiptopia card from any US Chipotle location and then register the card online. Each visit totaling $6 or more helps customers earn rewards that are determined by three different status levels: Mild, Medium and Hot. Each of these levels gives customers an opportunity to earn free entrees from the fast casual chain.
While the new rewards program is only available for a limited time, it is designed to bring Chipotle's most loyal customers back to stores on a regular basis.