In light of the latest NBA season, the sport association is teaming up with Taco Bell to provide fans with free tacos in a partnership giveaway campaign that offers complimentary food fare each time a team wins its road game. The campaign is known as the 'Steal a Game, Steal a Taco' and it allows basketball enthusiasts to capitalize on the wins of their favorite teams by enjoying a free Doritos Locos Taco.
The 'Steal a Game, Steal a Taco' campaign is an attempt to pair fast food fare with sporting events with gamified marketing. Each time a team steals a road game, consumers can enjoy a free Doritos Locos Taco made with a Doritos chip shell for free. The odds are constantly changing as games take place all over North America, which ensures that fans keep track and tune into the games in order to cash in on the prizes.