This Packaging Concept Features Colorful Graffiti Art

 - Aug 17, 2016
References: rawramirez &
The Argentina-based illustrator and graphic designer Raw Ramirez recently came up with an innovative packaging concept for 'Topline Original Mints: Street Edition' that uses colorful graffiti art to capture the youthful side of the brand.

While many breath mint brands opt for clean, white packaging that symbolizes freshness, Ramirez's packaging concept for Topline Street Edition uses abstract images and a vibrant color palette to help the product stand out on store shelves. With images ranging bird-like creatures to statuesque monsters, the designs convey the message that the brand embraces both fun and creativity.

While the idea of using colorful street art as a form of packaging is nothing new, the use of graffiti for products such as gum and mints represents a stark departure from the minimalist designs preferred by other brands.