Interflora's New Ad Looks at Father’s Day Through the Eyes of a Messy Son

 - Jun 1, 2017
References: adweek
With Father's Day just around the corner, Interflora has debuted a new ad that tells the tale of one very messy son and his love for his dad.

The ad begins by following a messy son as he covers himself in mud, drips paint onto his shirt and smashes a sandwich against his chest. After each incident, the son throws his sullied clothes into an overflowing laundry hamper. Eventually, his father takes him to the laundry mat, where it seems that the son has perfectly timed their visit to coincide with that of a young woman. The ad then ends with the tagline "Give love a helping hand," alluding to all the single dads out there this upcoming Father's Day.

By highlighting the role of single father's and their children, the Interflora ad expertly touches on a long-ovrlooked demographic.