This Mother's Day, KFC is acknowledging what people might not like to consider as far as their mothers are concerned; moms like a little romance just as much as anyone else, so KFC is indulging that passion by releasing a romance novella called 'Tender Wings of Desire.' Though the QSR isn't typically associated with any writing beyond the items on its menu, it has indeed published a complete novella that is available as an e-book for free through Amazon.
Tender Wings of Desire is set in Victorian England, and it follows the mischievous and restless Lady Madeline Parker in her decision to run away from a loveless engagement at her family's Parker Manor. Out on her own, she finds herself falling for Harlan Sanders, the sailor who would go on to become the colonel from KFC.
Key Themes Behind This Trend
- Branded Novellas
- Brands can create and distribute their own novellas to build unique and engaging customer experiences.
- Genre Blending
- Brands can attract new audiences by merging unexpected genres, such as romance and fast food.
- Surprise Marketing
- Using surprise marketing techniques, such as releasing a free e-book, can generate buzz and brand awareness.
Where This Applies
- Food Service
- Food service companies can use creative marketing strategies to engage customers and build brand loyalty.
- Publishing
- Publishing industries can partner with brands to expand their audience and reach new demographics.
- Entertainment
- Entertainment industries can explore innovative collaborations with unexpected brands to create unique and engaging content.
