While many retailers are guilty of the 'Christmas creep,' Bell's whiskey has decided to make clear its attempt to take full advantage of the holiday season with a humorous new spot titled '#Whatthebells.'
In #Whatthebells, comedian Matt Berry stars as 'Noted Actor' Steven Toast. While clutching a glass of whiskey, Toast proclaims that Christmas advertising in November is ludicrous and declares that "some people have no shame." However, the camera then pans to a group of carolers behind Toast who launch into a rendition of 'Jingle Bells' while holding glasses of Bell's whiskey.
While only 15 seconds long, the self-aware ad cleverly makes fun of the fact that consumers are growing tired of increasingly early Christmas ads, while simultaneously reminding them to stock up on Bell's blended scotch whiskey during the holiday season.