While many retailers are guilty of the 'Christmas creep,' Bell's whiskey has decided to make clear its attempt to take full advantage of the holiday season with a humorous new spot titled '#Whatthebells.'
In #Whatthebells, comedian Matt Berry stars as 'Noted Actor' Steven Toast. While clutching a glass of whiskey, Toast proclaims that Christmas advertising in November is ludicrous and declares that "some people have no shame." However, the camera then pans to a group of carolers behind Toast who launch into a rendition of 'Jingle Bells' while holding glasses of Bell's whiskey.
While only 15 seconds long, the self-aware ad cleverly makes fun of the fact that consumers are growing tired of increasingly early Christmas ads, while simultaneously reminding them to stock up on Bell's blended scotch whiskey during the holiday season.
Why This Trend Is Growing
- Early Christmas Advertising
- Disruptive innovation opportunity: Develop a marketing strategy that leverages consumer fatigue with early Christmas ads and offers a fresh, more targeted approach.
- Self-aware Advertising
- Disruptive innovation opportunity: Create ads that acknowledge and playfully make fun of consumer sentiments, fostering a stronger connection with the audience.
- Humorous Commercials
- Disruptive innovation opportunity: Design ads that use humor as a powerful tool to engage consumers and differentiate from traditional advertising approaches.
Industries Being Reshaped
- Retail
- Disruptive innovation opportunity: Implement innovative strategies to combat the 'Christmas creep' and create a more enjoyable and personalized shopping experience for customers.
- Alcohol
- Disruptive innovation opportunity: Introduce new and creative holiday-themed alcoholic beverages or promotions that align with consumer sentiments and trends.
- Entertainment
- Disruptive innovation opportunity: Collaborate with comedians or actors to create entertaining and memorable advertisements that resonate with viewers and generate brand awareness.
