Bell’s Blended Scotch Whisky is Showcasing a Refreshed Label
Michael Hemsworth — December 22, 2021 — Marketing
References: diageo & conveniencestore
The Bell’s Blended Scotch Whisky is unveiling a new look as announced by Diageo to help make the product more recognizable on store shelves and pay homage to founder Arthur Bell. The product will now highlight Bell on the lower right-hand side of the label, flanked by his signature and paired with minimal text throughout. This is paired with additional contrast between the color and whitespace to make it easy for shoppers to spot at the shop when looking to pick up a bottle.
Marketing Director of Whisky at Diageo Violeta Andreeva commented on the updated Bell’s Blended Scotch Whisky branding saying, "Working on Bell’s Whisky, one of Britain’s most loved Whisky brands, was a real privilege. While we wanted to update the look of the bottle, we had to stay true to its heritage and constantly asked ourselves what Arthur Bell would have done. Keeping in line with its traditional roots led us to the new campaign idea – drop by for a Bell’s with loved ones and enjoy a special dram together this Christmas.”
Marketing Director of Whisky at Diageo Violeta Andreeva commented on the updated Bell’s Blended Scotch Whisky branding saying, "Working on Bell’s Whisky, one of Britain’s most loved Whisky brands, was a real privilege. While we wanted to update the look of the bottle, we had to stay true to its heritage and constantly asked ourselves what Arthur Bell would have done. Keeping in line with its traditional roots led us to the new campaign idea – drop by for a Bell’s with loved ones and enjoy a special dram together this Christmas.”
Trend Themes
1. Heritage-inspired Branding - Brands are revisiting their heritage by updating their branding to pay homage to their founders or history.
2. Minimalist Branding - Brands are opting for minimalist designs that use whitespace and minimal text to stand out on store shelves.
3. Personalized Signatures - Brands are incorporating founder's signatures onto their product labels as a way of honoring their legacy.
Industry Implications
1. Alcohol - Alcohol brands can revisit their founding stories and update their branding accordingly to appeal to consumers in a crowded market.
2. Food and Beverage - Food and beverage brands can use minimalist designs with bold contrast to create packaging that is easily recognizable and appealing to the eye.
3. Luxury Goods - Luxury brands can incorporate personalized signatures onto their products to give their items a unique, personalized touch that distinguishes them from competitors.
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