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Bold Malt Whisky Branding

Clean the Sky - Positive Eco Trends & Breakthroughs

Monkey Shoulder Unveils Its Fresh New Look in Canada

— May 14, 2024 — Marketing
Monkey Shoulder, the renowned malt whisky known for its versatility and quality, recently unveiled its fresh new look in Canada just in time for summer. The redesigned bottle features a bolder label and an elongated neck that prioritizes a seamless pouring experience. The new bottle also boasts a reduction in glass weight. The split-label design and enlarged brand logo ensure the product stands out on any whisky shelf or back bar.

Despite the makeover, Monkey Shoulder retains its rich, smooth, and fruity flavor. Crafted with single malt whiskies from Scotland's Speyside region, Monkey Shoulder offers a delightful blend of zesty orange, vanilla, honey, and spiced oak notes, followed by a mellow vanilla finish with a hint of spice.

The new bottle will be available at bars and retailers across Canada.

Image Credit: Monkey Shoulder
Trend Themes
1. Eco-friendly Packaging - Monkey Shoulder's new bottle design reduces glass weight, reflecting an increasing trend towards eco-friendly packaging solutions.
2. Bold Labeling - The redesigned split-label and enlarged brand logo are part of a growing trend in the beverage industry to use bold labeling for enhanced shelf visibility.
3. Enhanced User Experience - The elongated neck designed for seamless pouring showcases a trend toward enhancing the user experience in product design.
Industry Implications
1. Beverage Industry - The beverage industry sees innovations like bold labeling and eco-friendly packaging becoming more commonplace.
2. Packaging Industry - Within the packaging industry, there is a notable shift towards lightweight materials to reduce environmental impact.
3. Hospitality Industry - The hospitality industry benefits from user-friendly bottle designs that improve the overall consumer experience during service.
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