Scottish glassware company Glencairn Crystal Studio has rebranded its Burns Crystal sub-label, debuting a new look designed to appeal to consumers seeking Scottish gifts. The brand revamp includes a redesigned website, online shop, and updated social media channels.
Burns Crystal was founded 35 years ago before being acquired by whiskey glass maker Glencairn Crystal Studio in 2015. Now, the brand's range includes drinking glasses tailor-made for whiskey, gin, wine, and champagne. In addition, the company has announced that customers will now have the option to engrave their glassware with custom designs.
“We are incredibly proud of our Scottish heritage – it’s an exciting opportunity for us to give Burns Crystal an image refresh and reset alongside, but still separate to, our existing Glencairn Crystal product offering,” said Jason Kennedy, sales director at Glencairn Crystal.
Image Credit: Burns Crystal
What's Driving This Trend
- Personalized Glassware
- Opportunity for glassware companies to offer customization options, such as engraved designs, for consumers seeking unique and personalized gifts.
- Social Media Branding
- Rebranding efforts of glassware companies can include an updated online presence to appeal to younger, tech-savvy audiences with a strong social media presence.
- Specialized Drinking Glasses
- Expansion of glassware offerings by specializing in tailor-made glasses for different alcoholic beverages such as whiskey, gin, wine, and champagne, catering to enthusiasts and connoisseurs.
Who This Affects Most
- Glassware
- Opportunity for the glassware industry to innovate and offer personalized or specialized glasses for different beverages for a premium gift market.
- E-commerce
- E-commerce companies can target glassware enthusiasts by offering a variety of personalized and specialized glassware products along with seamless user experience on their online platform.
- Beverage
- Beverage companies can collaborate with glassware manufacturers to offer exclusive beverage-specific glassware that enhances the customer's experience.
