Walmart's in-store holiday helpers were stationed in stores across America this past December in an attempt to speed up checkout times while providing customer service in the process.
Wearing bright yellow uniforms and holding signs that read "S'no line here!" the helpers aided department store visitors with wayfinding, leading them straight to checkout lines that were made speedier and more efficient with their presence -- easing the stress of consumers who are used to more hectic holiday shopping experiences.
While simple, Walmart's decision to hire holiday helpers was one that eased the lives of those doing their holiday shopping, a task that is synonymous with long in-store lineups and massive crowds. This marketing tactic not only improved consumer engagement but also ensured that Walmart's in-store transactions were handled more efficiently internally.